When we set out to build CleverClassic, we knew we wanted a refined and classic take made digital and accessible to all. We wanted to build the best brand for a mature male audience. In order to truly tap into this community and their interests, we knew we had to fully understand and define our target audience.

Meet Arthur – our ultimate class act! Arthur is 66 years old and lives in Zellwood, FL with his wife Ava and their dog, Zoe. Arthur and Ava have been living in Zellwood for the past 7 years, and their 3 kids have situated themselves all along the East Coast. When Arthur isn’t on the golf course with his friends, he can be found catching up on a variety of topics and content online. Unless, of course, him and Ava aren’t headed out to dinner and a movie.

Arthur may be a fictional character, but he represents the audience we are aiming to reach. Arthur’s values, interests, likes and dislikes are the driving factors behind the content we create at CleverClassic. 

Our mission is simple – to create and uncover content and stories that matter through the lens of originality, inclusivity and conversation. Our personalized, audience-first methodology allows us to reach and engage our committed readers, newcomers and passersby.